
The Tradwife Lie
Domesticity sold as liberation is still a dependency contract.
Founder · Mentor · Strategic Advisor
I build companies and back the women building them — writing and advising at the intersection of ownership, ambition and women’s economic autonomy.

The premise
Women are told to lean in, opt out, or wait their turn. I’m interested in a fourth option: owning the thing outright.
A seat at the table is not the same as holding equity in the room.
Scale, wealth and authority are not character flaws.
Financial independence is architecture, not luck.
Latest thinking
Built for choice
“Independence isn’t a personality trait. It’s something you build — with ownership, capital and a plan you wrote yourself.”

About
I’m a founder, mentor and strategic advisor. I’ve started companies, scaled them, sold one, closed another, and spent the last decade helping women do the same with fewer illusions and better terms.
My research and writing look at what actually moves the needle on women’s economic autonomy — ownership structures, capital access, the arithmetic of caregiving, and how the future of work is quietly redistributing power.
I work with a small number of founders each year, publish long-form essays and research, and build ventures of my own.
Work with me

For founders
Ongoing counsel on positioning, ownership, fundraising and the decisions that quietly compound.
Enquire
For the almost-ready
A structured six-month programme for women building their first serious thing.
Join the list
Intensive
One day, one table, one problem solved — strategy, pricing, or the next twelve months.
Book a dayVentures
A quiet-luxury label built on the same premise as everything else I do: make something worth owning, own it properly, and let the work argue for itself.
Visit the house
